Playable Ads are a type of an ad that allows the user to experience a sample of your app before ever installing it.
Most popularly it is shown in apps, such as Instagram or TikTok and Facebook.
The goal is to quickly capture the users attention and let them download the full version of the app.
It is the ultimate try-before-you-buy experience brought through rich interactive experience.
Playable ads have a number of advantages, making them generate higher conversion rates than other ad formats:
Even better, playable ads will allow you to map the user-journey from the moment your app starts up to the moment the user makes a decision: you can use that wealth of data to adjust your ad and game content to cater to your audience with higher efficiency, thus further improving your metrics and ROI.
To schedule a meeting with one of our specialists, write us at
info@funplox.com to get a free consultation and find out more how Playable ads can work for your business.